Fillbee returnable beverage pack is captivating the attention of the beverage industry and putting reusability at the heart of circular economy.
Fillbee, a ‘zero waste’ returnable beverage pack for 4 or 6 bottles was designed to eliminate wrapping packaging for beverages, promote the reuse of bottles and improve the collection rate of cans. The retail-ready packaging encourages ease of reuse for consumers, as Fillbee is easy to stack, store, take home and return the bottles to the store. The sustainable durable material of the pack lasts for years and can be fully recycled after its useful long life. The packaging is made of one single material, so the baskets and the labels can be recycled together without the need of sorting. Thanks to the protective packaging, refillable bottles can last up to 50 return trips.
The many environmental benefits of the returnable pack were recognized by the international jury, consisting of 16 industry experts, by nominating Fillbee as a finalist in the category ‘Best Sustainable Packaging.’
The World Food Innovation Awards are designed to recognize and celebrate excellence and innovation of concept across every category of the global food industry. This year the grand winners will be revealed at a special ceremony at the International Food & Drink Event (IFE) on the 18th March 2019 in London.