Our Sales Team

Would you like to receive more information about a product or talk through an idea or a bespoke solution? Our international sales team of experienced representatives is at your disposal.

DW Reusables team

Paul Baeyens CEO

Paul brings over 15 years of international experience in the packaging industry. Driving a culture of innovation throughout the business, he is considered a leading expert on topics such as zero packaging waste solutions and turning post-consumer plastic material into sustainable products.

Paul highly values customer centricity and works closely with our Sales Team in an advisory role for optimal customer service.

Rudi Raskin Vice President Sales

With more than 20 years of experience in the beverage industry, Rudi knows the world of returnable beverage crates inside out. His dedication to continuously improve our clients’ logistics has driven the organization forward in realizing significant innovations.

By putting himself in our customers’ shoes, Rudi fully understands the challenges of beverage companies worldwide and the process to develop bespoke solutions.

Peter Claes New Business Development Director

Peter works with customers to develop bespoke packaging such as pallets, trays and totes for different markets, including automotive, construction, agriculture and healthcare.

With more than 20 years of experience, he has innovations such as Beaulex® and Stackabox extensions on his honors list.

Alejandro Lorenzo Romani Sales Manager

Fluent in Spanish, Portuguese and Italian, Alejandro is the point of contact for customers in the beverage industry for the South of Europe.

He has been involved in a multitude of international projects in returnable packaging such as reusable crates and totes, from the development of the product up to sales and production. His technical background combined with his expertise allows him to take on any challenge.

Peter Swinnen Sales Manager

Peter brings along 12 years of relevant experience in international business development, of which several years with DW Reusables.

Peter is the point of contact for reusable beverage crates in the Benelux and helps our customers to implement durable and returnable transit packaging such as Stackabox containers for supply of preforms, caps or bottles.

Max Schoening Sales Manager

Since 2014 Max has been working as a Sales Manager for customers in the beverage industry.

In July 2019, Max joined the DW Reusables Sales Team. As a German native speaker and fluent in English, Max assists mainly our German customers to translate their needs into optimized packaging design, providing a full range service from first design concepts over production up till recycling.

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